Stand out and attract employees with a recruitment video
Only a few percent of Danish companies use video when recruiting — and this is your golden opportunity to use a recruitment video to stand out. You probably know the classic job advertisement format; a shorter or longer text accompanied by some requirements for the applicant, preferably in bulleted form. We believe that this type of job posting could be in need of an update, which is why we specialize in producing recruitment videos that help you capture the interest of the target audience you would like to address.
Tell us about more than just your job
One of video's great strengths when it comes to recruiting is that it can be used to tell far more nuanced stories than the classic job advertisement — and even in a way that is easy to consume. And what do we mean by that?
We believe that in reality, a recruitment video can tell several messages at once, while still being easily digestible to the recipient. For example, you can use a speaker that tells you about the job, while the image page displays a panoramic shot of your welcoming offices. In this way, you tell multiple stories at the same time and get the opportunity to tell much more than just the formal elements of the classic job advertisement.
So you can use the video to present much more than just the job. You can show the physical environment in a simple way, illustrate the values and culture of the workplace, and present your employees. This is all something that helps to give potential applicants a more vivid idea of what it is like to work for your particular company.
Make use of the tools a recruitment video offers
The list of advantages of a recruitment video is long, but if we summarize some of them, it could be:
- The ability to set a mood using light, sound, images, speaks, etc.
- The ability to capture and retain the attention of potential applicants to a greater extent than text.
- “Show, don't tell” — the special opportunity to let the applicant see with their own eyes what the job and workplace entails.
The mood-creating elements are essential when it comes to presenting your company to those you would like to apply for the job. Use background music, lighting and visual tools that emphasize what it's like to work with you — what mood and state of mind do you want to set?
Recruitment videos are not common, and therefore the mere fact that you have produced a video will help to get you attention. In addition, we will of course consider the appropriate means in relation to which platform your video should be presented on. Should it be part of your social media recruitment efforts, for example, the first few seconds are crucial to capturing the scrolling visitor's attention.
With video, you can put vivid images behind your words, which helps to make your messages more compelling. You don't have to just tell us about your delicious lunch plan — you can simply show it off. Instead of just telling about the good collegiate togetherness, you can show footage of your happy employees -- and the list could almost go on indefinitely.